Marketing

Campaigns, automations and audiences.

• Marketing overview and consentWhat ResRes Marketing does, how guests give permission, and how marketing emails differ from booking messages.
• Contacts and subscribersSee who is on your marketing list, why they may or may not be emailed, and import a list you can lawfully email.
• AudiencesChoose who a campaign reaches using ready-made smart audiences, saved audiences or an imported list.
• Creating a campaignWrite a one-off marketing email step by step, with templates, the writing assistant, previews and locking.
• Images in campaignsAdd, replace and reuse images in marketing emails, and set the brand details your emails show.
• Sending campaigns and resultsSend a locked campaign now or schedule it, change its send time, and read bookings and covers it brought back.
• Automatic emailsThe automatic marketing emails available, when each one sends, and how to set one up, edit it and test it.
• AutopilotTurn on the recommended automatic emails in one step, add seasonal occasions, and check what Autopilot sent.
• Win-back emails and frequency limitsBring lapsed guests back with a first and second reminder, and how ResRes limits how often a guest is emailed.
• Marketing settingsYour marketing allowance and plan, whether sending is on, brand details, average spend, and the rules ResRes enforces.